Philips Introduces The AquaTouch - The Affordable Wet Shaver

Most men in their 20s and 30s are unaware that electric shaving can be used wet. They also don't know that wet electric shaving has great benefits for the skin. Philips aims to redress this balance with the introduction of AquaTouch, the affordable electric shaver that is fully waterproof, meaning it can be used wet with foam or gel for a smoother, more comfortable shave and greater skin protection.

Philips research has shown that there is a growing group of men that now use an electric shaver as well as blade to achieve their desired look. But when shaving with a blade, they at times experience skin damage issues such as nicks and cuts, visible redness and 'razor burn', which undermines their look. With the introduction of Philips AquaTouch, not only will they benefit from the convenience of the electric dry shave, but they will also benefit from the skin benefits of using an electric shaver wet.

Philips has the right shaving solution for you

When you want to look your very best, Philips has the right shaving solution for you. Philips offers a complete range of shavers to suit your needs and deliver the perfect shaving experience, every time. The AquaTouch Series is for a convenient and quick wet and dry electric shave without any skin damage to make your shaving routine simpler, easier and faster. That is why, with Philips, men will always look their best.

Philips AT890 AquaTouch Electric Shaver

Philips AquaTouch has been created for men who want the closeness of a wet shave but without the skin damage. Philips AquaTouch shaver range can be used dry for a convenient, speedy option but is also fully waterproof, meaning it can also be used wet with foam or gel to provide a closer, more comfortable shave with greater skin protection. Philips AquaTouch range combines the reliability and new technology, with improved functionality and a better looking design.